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☆ K-pop stocks have sold off this year, but Goldman sees a turnaround
▼ + stars: | 2024-04-17 | by ( Lim Hui Jie | ) www.cnbc.com time to read: +4 min

Goldman Sachs, however, expressed optimism for the industry in a March 14 report, saying the K-pop sector is "misunderstood." Nonetheless, Goldman Sachs said it sees a "high potential for valuation re-rating," as companies still continue to deliver multi-year earnings growth. Goldman pointed out that Japan's top talent agency Johnny & Associates has been mired in a major scandal, leading to the industry turning more favorable to K-pop artists. In 2023, Kouhaku Uta Gassen, the largest music show in Japan, invited five K-pop artists and two localized groups produced by K-pop companies. It was the first time the show has featured male K-pop artists since 2011 and the largest number of K-pop groups ever featured in its line up.

Persons: Danielle, Hyein, NewJeans, Gary Miller, Goldman Sachs, Karina, Goldman, Kouhaku Uta Gassen Organizations: Park, Filmmagic, JYP, YG Entertainment, SM Entertainment, Hybe, SM, Johnny, Associates Locations: CHICAGO , ILLINOIS, Chicago , Illinois, Japan, U.S

☆ A startup is using AI to place products within YouTube and TikTok videos, creating a new type of ad for brands and creators
▼ + stars: | 2024-04-09 | by ( Amanda Perelli | Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Read previewIn an October YouTube video, lifestyle creator Shelby Church talks about quitting Airbnb. This new ad structure that's being incorporated into YouTube and TikTok videos could help generate passive revenue for creators. That's similar to the model for Google's AdSense program for the standard ads that air during a YouTube video. In creator videos, product placement has mainly appeared in the background of show-like setups, like video podcasts. Rembrand's AI tool creates and places the adRembrand aims to use AI to make product placement easier for brands and creators.

Persons: —, Shelby, seltzer, doesn't, Cory Treffiletti, Rembrand, Charles Schwab, Garnier, Treffiletti, We've, We're, we're Organizations: Service, Shelby Church, YouTube, Business, Bubly, UTA Ventures, United Talent Agency, Adobe Locations: Airbnb, Greycroft

☆ Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
▼ + stars: | 2024-03-13 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +9 min

After falling out with Kassan, UTA may think twice about buying another agency. The media and ad industry will be watching to see what, if any, leadership changes UTA makes at MediaLink. The end of the ad industry schmoozefest? One industry veteran said they saw Kassan's exit as an opportunity to change how ad industry consultants operate and charge for services. At the center of the dispute between UTA and Kassan is the MediaLink founder's $950,000 annual expense account.

Persons: Michael Kassan, MediaLink, Kassan, Jeremy Zimmer, Kassan wasn't, Vianney Tisseau, headhunting, Jon Miller, Sanford Michelman, Michelman, Robinson, Ethan Miller, Julian Jacobs, David Anderson, WME, Kassan's, Wenda Harris Millard, wasn't, what's, There's, Lou Paskalis, Marc Sternberg's, Lady Gaga, Elton John, Mariah Carey, Tom Brady, Rob Norman, WPP's Organizations: UTA, Cannes Lions, Consumer, Business, Los Angeles Superior Court, Los, Judicial, Mediation Services, Variety Cannes Lions Studio, Integrated Media, Getty, Talent, Accenture, General Motors, Netflix, JUV Consulting, Madison, Endeavor, Writers Guild of America, Zimmer, Western Initiative Media Worldwide, Interpublic Group, Bank of America, AJL, Marc Sternberg's Brand, Kassan, Southwest, NFL Locations: MediaLink, Cannes, France, Madison, Droga5, Hollywood, Kassan, California, South, Austin

☆ How Young Entertainment Professionals — founded by a former agency assistant — is helping Hollywood up-and-comers chart careers amid disruption
▼ + stars: | 2024-01-14 | by ( Reed Alexander | ) www.businessinsider.com time to read: +6 min

Young Entertainment Professionals is an online community of more than 10,000 early-career professionals in Hollywood. Young people in the entertainment industry vented that their career growth was stymied by forces outside of their control. At YEP events, Romero added, "there's always people that come up to me who are like, 'When I moved to LA, I didn't know anybody.' In 2023, a Netflix creative assistant founded the monthly newsletter The Hollywood Assistant, telling BI that newcomers have "no blueprint" for how to chart a course to steady employment and success. "They can help through the hard times that we have been having in the industry," Romero concluded.

Persons: Trevor Romero, It's, isn't, he's, Romero, there's, they've, —, people's, Kai Dorsey —, YEP Organizations: Young Entertainment, UTA, Hollywood, LinkedIn, Facebook, United Talent Agency, Business, Paramount, Gersh Agency, Entertainment Partners, BI Locations: Hollywood, California, New York, LA, tatters, Los Angeles

☆ 16 VCs that are funding the future of entertainment by backing generative AI and other disruptive tech
▼ + stars: | 2024-01-12 | by ( Lucia Moses | ) www.businessinsider.com time to read: +17 min

AdvertisementAfter a period of "wild west" investing in AI, Blank believes activity will favor AI companies that respect artists' consent and compensation. It recently co-led a $1 million seed round in Conduiit, which centralizes entertainment companies' production finance operations. Endeavor Venture InvestmentsEndeavor Venture Investments is the venture arm of entertainment and sports behemoth Endeavor. SWaN & LegendThe Virginia-based VC firm has a broad consumer portfolio that includes a number of entertainment investments. With Hollywood in contraction, SWaN has largely hit pause on new entertainment investments to get its portfolio companies on a strong footing.

Persons: Michael Blank, Blank, Jon Miller, Miller, Slack, Garnet Heraman, BDMI, Urs Cete, Michael, TMRW, Tiger Woods, Rory McIlroy, Elysian Park Ventures Jay Adya, Grant Lamos, Tom Brady, Gotham Chopra, Michael Strahan, Jay Adya, Morgan, Kushaan Ahuja, Drew Glover, Glover, Alex Harris, they've, Noah Doyle, Payback India, Jed Katz, Rich Greenfield, Rich, Ilya Pozin, Jamie Seltzer, LightShed, Steve Cohen's, it's, Sri Chandrasekar, Tripp Shriner, Ishan Sinha, That's, Wondery, Ian Doody, Raine, Gordon Rubenstein, Joe Ravitch, Jeff Sine, ‐, Fred Schaufeld, SWaN, that's, Oscar, Jose, Schaufeld, Sam Wick, Alex J, Investcorp, Paul Yoo, Edgar Bronfman Jr, Daniel Leff, Waverley, Leff Organizations: Service, Creative Artists, Connect Ventures, Business, Hollywood, Veteran, TPG, Integrated Media Co, Advancit, CAA, Bertelsmann, Waverley, Octopus Ventures, Accel, Facebook, Venture, Aperture Venture, Bertelsmann Digital Media Investments, Fremantle, Connect, CAA Connect Ventures, New Enterprises Associates, TMRW Sports, Disney, Universal, Elysian Park Ventures, Elysian, Sports, Endeavor Venture, Endeavor Venture Investments, behemoth Endeavor, Dapper Labs, Fiat Ventures, Fiat Ventures Fiat Ventures, Fiat, Payback, Rent, LightShed, Rich Greenfield Influential, LightShed Ventures, Pluto, Apple, Octopus Ventures Octopus Ventures, Investments, Corp, Etsy, Re, Point72 Ventures New York Mets, Range Media Partners, Point72 Ventures, Sri, Powerhouse, Athletic, The New York Times Co, Evolution Media, Creative Artists Agency, Astro, Rave Digital Media, Accel Entertainment, Jose Andrés Media, Berliner, UTA Talent, UTA, UTA Ventures, Ventures, VR, Amazon, PFL Locations: blockchain, —, Conduiit, fintech, London, Australia, Papercup, Los Angeles, Virginia, UTA.VC

☆ Susan Sarandon was dropped by her talent agency in the wake of comments about the Israel-Hamas war
▼ + stars: | 2023-11-22 | by ( Polly Thompson | ) www.businessinsider.com time to read: +3 min

The oscar-winning actress Susan Sarandon has been dropped by United Talent Agency. She drew criticism for comments made at a pro-Palestinian rally in New York City. AdvertisementSusan Sarandon has been dropped by her talent agency over comments she made at a pro-Palestinian rally in New York last week, a spokesperson from the agency told Deadline. The Oscar-winning actress, who has been represented by United Talent Agency (UTA) since 2014, has attended several rallies about the Israel-Hamas war, but drew criticism for comments she made during a speech at Union Square. In another clip of the rally Sarandon says being anti-Palestinian is the result of "brainwashing and conditioning for years and years."

Persons: Susan Sarandon, they've, —, Sarandon, Pink, Roger Waters, He's, Aaron Sorkin, William Morris, William Morris Endeavor Entertainmnet, she's, Melissa Barrera Organizations: United Talent Agency, Service, UTA, The New, The New York Post, Aviva, UN, Guardian, Israel, New York Times, Palestine, Pacific Press, CAA, William Morris Endeavor Locations: New York City, Hollywood, Israel, New York, The New York, Manhattan

NEW YORK (AP) — Oscar-winning actor Susan Sarandon and “Scream” star Melissa Barrera were each dropped by Hollywood companies after making comments on the Israel-Hamas war that some deemed antisemitic. Jenna Ortega, who played Barrera’s sister in the two previous “Scream” films, is reportedly not returning, Deadline reported Wednesday. A spokesperson for Ortega didn’t immediately respond to queries. Political Cartoons View All 1265 ImagesA spokesman for the United Talent Agency said Sarandon, the five-time Oscar nominee, is no longer represented by the agency. Israel and Hamas on Wednesday agreed to a four-day cease-fire in the war in Gaza.

Persons: — Oscar, Susan Sarandon, Melissa Barrera, ”, “, Spyglass, Barrera didn't, Jenna Ortega, Ortega, Ortega didn’t, Sarandon, Oscar, she's, Maha Dakhil, Israel, Dakhil Organizations: Hollywood, Spyglass Media Group, United Talent Agency, UTA, New York Post, The, Writers Guild of America, Creative Arts Agency, Hamas Locations: Israel, “, Gaza, New York, Palestine

☆ A new TikTok study signals to the music industry that its app is a friend, not a foe
▼ + stars: | 2023-11-21 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

"This report will focus on how TikTok users' engagement with artists and their music is associated with higher streaming volumes, while also identifying distinctive consumer behaviors that make TikTok users uniquely valuable to the music industry," its authors wrote. In the US, the margin was smaller: 38% of TikTok users said they'd been to a live music performance in the past year, compared to 33% overall. Attendance at live music events has been on the upswing generally this year. For instance:In the US, 62% of TikTok users pay for a music-streaming service compared to 43% of surveyed consumers overall. TikTok users' willingness to pay for music streaming could be good news for the company as it looks to grow TikTok Music subscriptions in new markets like Australia, Singapore, and Mexico.

Persons: TikTok, they'd, Charlie Puth, Taylor Swift, Drake, they've Organizations: Business, UTA, Amazon Music Locations: Mesa , Arizona, US, Germany, Indonesia, Brazil, Australia, Singapore, Mexico

☆ Layoffs keep hitting Amazon, Netflix, Warner Bros. Discovery, and more entertainment companies — here's the list of those with recent cuts
▼ + stars: | 2023-11-16 | by ( Lucia Moses | Alison Brower | ) www.businessinsider.com time to read: +7 min

"Netflix missed their numbers, and Wall Street woke up," said Paul Hardart, director of NYU Stern's entertainment, media and technology program. A wide range of companies and employees were impacted, from entertainment giants to independent production companies to Hollywood talent agencies. More consolidation among the legacy media companies and independent production companies is widely expected, which often entails job cuts. Entertainment companies will get back to staffing up, but the jobs will be in stronger growth areas like gaming, streaming, and advertising, more than in filmed entertainment programming. Here are the Hollywood companies, listed alphabetically, that have made layoffs since the summer.

Persons: Paul Hardart, Bob Iger, Joanna Sucherman, Fox, Priyanka Chopra Jonas, Nadia Sinh, Companywide, Rami Malek, Mr, Dawn Olmstead, Heather McCauley, YANNIS DRAKOULIDIS, Oscar, Severance, Roku, Alison Levin, NBCUniversal, Curtis Brown, James, Jennifer Coolidge Organizations: Netflix, Disney, Business, US Bureau of Labor Statistics, NYU, Warner Bros, NBC, JLS Media, Entertainment, Hollywood, Amazon Studios, Studios, Talent, Variety, CAA, ICM Partners, DreamWorks Animation, Apple, NETFLIX, Nasdaq, TechCrunch, Starz, CNBC, Lionsgate, LIonsgate, UTA, Hollywood Reporter, Fletcher & Company, Co, HBO Locations: Hollywood, Australia

☆ 13 Hollywood production companies making brand films that streamers like Netflix and Apple want to buy
▼ + stars: | 2023-08-09 | by ( Lucia Moses | ) www.businessinsider.com time to read: +11 min

said Marc Gilbar, who runs the brand division at Imagine Entertainment. Some are also looking to brand films to offset some of the revenue they're losing in the dual Hollywood strikes. (Brand films are often unscripted and thus aren't governed by the Hollywood unions.) They also see brand work being a positive for below-the-line workers who are idled by the work stoppage. Led by EVP Kate Oppenheim, Tribeca Studios' projects have included "We Could be King" (ESPN2) for Dick's Sporting Goods and P&G's Queen Collective series (BET).

Persons: Ben Silverman, Issa Rae's Hoorae, Kevin Hart's Hartbeat, Julian Jacobs, we've, Marc Gilbar, Samuel L, Jackson, Emma Stone, Zac Ryder, Olivia Wilde, Laurene Powell Jobs, Caitlin McGinty, It's, James Gay, Rees, Paul Martin, Kevin Hart's, Hart, Hartbeat, Brian Price, Chase Sapphire, Procter, Reese Witherspoon, Zoe Fairbourn, Ron Howard, Brian Grazer's, Ron Howard's, Bryce Dallas Howard, Gilbar, Rocco DiSpirito, General Mills, Rupert Maconik's Saville, Werner Herzog, Barry Levinson, Sugar23, Oscar, Michael Sugar, Trevor Noah's, he's, Kennedy, Matt Rotondo helms, Sugar, Mike Beck, Alexa Conway, Trevor Noah, Kate Oppenheim, HBO Max, Paul McCartney, Mary McCartney Ventureland, Kerstin Emhoff, Paul Hunter, John Battsek, Stacy's Pita Chips, Will, Jada Pinkett, REI, Gargi Organizations: Hollywood, Brands, Mattel, Netflix, Apple, UTA, Imagine Entertainment, Producers, Adobe, IBM, Anonymous, HP, Afghan Girls National Soccer Team, Showtime, Pepsi Boardwalk Pictures, Relativity Media, Super, Pepsi, REI, Unilever, Marriott, Surf League, Major League Soccer, Sam's, Gamble, Weinstein Co, Hulu, Imagine, Paramount, Saville Productions, Disney, Time Studios, Procter & Gamble, Anheuser, Busch, InBev, CAA, Studios, MSNBC, ABC, NBC, Tribeca Studios, Dick's Sporting Goods, HBO, CNN, Mobile, Stacy's, Everest, Vice Studios, Westbrook Media, Meta, Logitech, Samsung Locations: Hollywood, Subway, Magnolia

☆ Factbox: Who is Niger's new leader, Abdourahamane Tiani?
▼ + stars: | 2023-07-28 | by ( ) www.reuters.com time to read: +1 min

NIAMEY, July 28 (Reuters) - General Abdourahamane Tiani, the commander of Niger's presidential guard, was appointed head of state on Friday by a governing council set up by military forces that ousted President Mohammed Bazoum. Here are five facts about him:BACKGROUNDTiani is from Filingue, in the Nigerien region of Tillaberi, which borders Mali. RISE TO ELITE UNITThe 62-year-old decorated general and former military attache at Niger's embassy in Germany has led the elite presidential guard unit since 2011. FIGHT AGAINST CONTRABANDHe also served as head of a battalion in Agadez and led military operations in the Niger desert against contraband and drug traffickers. Reporting by Moussa Aksar; Writing by Emelia Sithole-Matarise; Editing by Conor HumphriesOur Standards: The Thomson Reuters Trust Principles.

Persons: Abdourahamane Tiani, Mohammed Bazoum, Tiani, Moussa Aksar, Emelia Sithole, Conor Humphries Organizations: UNIT, French UTA, Thomson Locations: NIAMEY, Filingue, Nigerien, Tillaberi, Mali, Germany, French, Bilma, Niger, Agadez

☆ From right-wing backlash to Apple's TV play — these 3 big questions will dominate conversations at the Cannes Lions.
▼ + stars: | 2023-06-08 | by ( Lauren Johnson | Claire Atkinson | ) www.businessinsider.com time to read: +7 min

This year's Cannes Lions ad festival is taking place as advertisers are reeling from major shifts. The Cannes Lions organizers said that none of the three execs have been confirmed as speakers. Generative AI must boost creativity without stealing jobsThe rapid rise of generative AI took the advertising and media worlds by storm. Attendees will also have the opportunity to hobnob with the company that kicked off the generative AI storm last November. Simon Cook, Cannes Lions CEO, told Insider that top executives from ChatGPT developer OpenAI like chief operating officer Brad Lightcap will attend the festival.

Persons: Twitter's Elon Musk, Linda Yaccarino, Oliver Schusser, Michael Kassan, he's, execs, Bud Light, influencer Dylan Mulvaney, Bud, Busch, Fura, Leslie Klein, Sir Martin Sorrell, David Droga, Nick Law, Simon Cook, Brad Lightcap, Huge's, Elon Musk, Ben Hovaness, They've, Jon Williams, Akram Chetibi, Craig Atkinson Organizations: Cannes Lions, Apple, Twitter, Netflix, Hollywood, UTA, Target, Bud Light, Anheuser, Busch, Accenture, Cannes, Apple News, Carlton Hotel, Omnicom Media, Amazon Web Locations: Cannes

☆ WME signs author and speaker Ed Mylett, whose top business podcast adds to the agency's growing audio roster alongside clients like Malcolm Gladwell and Jay Shetty
▼ + stars: | 2023-05-31 | by ( Reed Alexander | ) www.businessinsider.com time to read: +3 min

Hollywood talent agency WME has signed Ed Mylett, an author, public speaker, and entrepreneur. His podcast, "The Ed Mylett Show," has landed guests including Tony Robbins, Barbara Corcoran, and more. "I need the best people to help manage the growth of 'The Ed Mylett Show' podcast," Mylett told Insider via email. Among business podcasts, "The Ed Mylett Show" currently sits at No. His podcast, "The Ed Mylett Show," has seen a bevy of other guests including Barbara Corcoran, Martin Luther King III, David Goggins, and Tony Robbins.

Persons: WME, Ed Mylett, Tony Robbins, Barbara Corcoran, Vervante, He's, Mylett, Michael B, Jordan, Dwayne Johnson, Miley Cyrus, Dan Fogelman, Jay Shetty's, Stephen Dubner's, Malcolm Gladwell's, he's, Maria Shriver, Matthew McConaughey, Martin Luther King III, David Goggins Organizations: Hollywood, Wiley, Apple, Spotify, CAA, UTA, WME, Pushkin Industries, YouTube, Forbes

As the influencer industry continues to grow, so does the demand for talent managers and agents. Managers and agents help creators make money and choose which business opportunities to pursue. Like traditional stars, creators have built up teams with managers and agents to help them expand and run their businesses, and those supporting players have raced to sign the next generation of stars. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve. Some influencers have both a talent manager and an agent.

☆ Check out the 10-page pitch deck a new adtech startup used to raise $8 million to help influencers and film studios power product placement with AI
▼ + stars: | 2023-02-07 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

The new adtech company Rembrand uses AI to digitally place products in videos. Product placement is a fast-growing part of the marketing landscape, with spend estimated at $26.2 billion in 2022. The first is through an ad network for product placement in influencer videos. Advertisers will run a product placement campaign and Rembrand's technology will place that product in influencer videos across its network. The $8 million Rembrand raised will provide it with about two years of runway, Tawakol said.

☆ How the boom in sports documentaries on streaming is opening up a new path for athletes as content creators
▼ + stars: | 2023-02-02 | by ( Elaine Low | Ashley Rodriguez | ) www.businessinsider.com time to read: +5 min

A boom in sports documentaries has offered athletes more ways to be on screen and build their brands. Players and their agents are looking for hits like Netflix Formula 1 doc series "Drive to Survive." Being featured in a sports doc can dramatically raise an athlete's profile, giving them more fans and more branding power. Netflix's "Drive to Survive" was credited with doing wonders for F1 fandom, particularly stateside, where American interest has historically been scarce. "These people can go on the air and broadcast their own content and they can capture and keep their own content," said Octagon VP of content and development Jason Weichelt.

☆ Why Netflix is placing cars like the Chevy Bolt in its shows, and what the streamer's deal with GM means for its growing advertising business
▼ + stars: | 2023-02-02 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Netflix announced a new deal to integrate GM electric vehicles into popular shows like "Love is Blind" and "Queer Eye." On a press call announcing the deal, Lee said directors and showrunners would be involved in the process and that cars would be integrated in an "authentic" way so they don't "feel out of place." Netflix has a history of placing brands like Coke and GM in shows like "Stranger Things" and "Queer Eye." Lee insisted the GM deal isn't "product placement" and that GM isn't paying to put its vehicles on shows. Terms of the deal weren't shared; GM said it wasn't part of a TV ad buy on Netflix's Basic with Ads.

☆ Why Hollywood's tech evangelists are bullish on NFTs and Web3 storytelling, even after the FTX scandal tarnished blockchain's rep
▼ + stars: | 2023-01-31 | by ( Elaine Low | ) www.businessinsider.com time to read: +7 min

Amid the FTX scandal and declining NFT sales, Web3 chatter has grown quieter in Hollywood. But proponents of NFTs and Web3 storytelling are betting on the tech's entertainment potential. Hollywood's evangelists of Web3 — the decentralized, blockchain-based future of the web that includes crypto and NFTs — were out in full force. She has worked to distance the creative and storytelling potential of NFTs and other blockchain-based technologies from the cowboy rep of the digital currency world. "I'm excited about moving Web3, blockchain technologies past sort of the hype cycle that we've seen with digital collectibles and NFTs," Greg Reed, Universal Pictures' VP of technology partnerships, told Variety.

☆ StoryCo and 'Halo' showrunner team up to launch 'Disco Ball,' a blockchain-based immersive story that's a model for Hollywood's move into Web3
▼ + stars: | 2023-01-26 | by ( Elaine Low | ) www.businessinsider.com time to read: +5 min

The blockchain-based creative platform StoryCo is launching a new immersive storytelling concept. People who sign up for a StoryPass (an NFT) can collect digital art and have creative control over "The Disco Ball." StoryCo just raised $6 million in a seed funding round led by VC firms Collab + Currency and Patron. At the end of "Disco Ball," NFT holders "will assume control over the infinitely expanding Disco Ball universe." Half of all net revenue from projects like "Disco Ball" would then be split among the treasury's members after its story writers and creators are compensated.

☆ Read the 15-page pitch deck that raised $6 million for StoryCo, a blockchain-based platform that links Hollywood creatives directly with fans
▼ + stars: | 2023-01-26 | by ( Elaine Low | ) www.businessinsider.com time to read: +5 min

StoryCo founders Justin and J.P. Alanis are part of a wave of entrepreneurs building blockchain-based storytelling platforms. StoryCo raised a $6 million seed round from Web3-focused VC firms and Hollywood insiders. In other words, Hollywood studios have been gatekeepers to content — and profits — for far too long. StoryCo is one of several startups that see blockchain and Web3 technology creating big new opportunities for TV and film creatives. Passholders will have access to a project's treasury, which will include NFT sales, IP licensing revenue, and royalties.

☆ I lasted as a Hollywood assistant for less than a year. Being a constant target for terrible behavior simply wasn't worth $15 an hour.
▼ + stars: | 2023-01-12 | by ( Eboni Boykin-Patterson | ) www.businessinsider.com time to read: +7 min

In 2019, I was an assistant at a major Hollywood talent agency, ICM, for eight months. I'd pretty much always wanted to work in the entertainment industry as a screenwriter — I wanted to tell diverse stories. We all had the same plan: Do a year or two, make some connections, and then leave to one of the coveted creative jobs that only former Hollywood agent assistants have access to. This Hollywood assistant lifestyle just isn't conducive to any of that. If you work in Hollywood and would like to share your story, email Eboni Boykin-Patterson at eboykinpatterson@insider.com.

☆ How an Instagram influencer earned $1 million from brand deals in her first year as a full-time creator
▼ + stars: | 2022-12-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

2022 was her first full calendar year working as a full-time influencer. She broke down for Insider how much she earned in brand deals each month. Now, Agutu is wrapping up her first year as a full-time influencer with about about 488,000 Instagram followers, and 730,000 total followers across Instagram, TikTok, and YouTube. Repped by Digital Brand Architects, a talent agency under the UTA umbrella, Agutu is closing 2022 with more than $1 million in revenue from brand deals on social media. Here's a full breakdown for Agutu's earnings from brand deals in 2022:Month (2022) Earnings from Brand Deals January $84,000.00 February $110,500.00 March $30,500.00 April $81,000.00 May $212,848.53 June $127,250.00 July $36,000.00 August $58,500.00 September $76,073.00 October $8,000.00 November $65,000.00 December $77,500.00Agutu is still waiting on about $76,000 from brand deals to be paid out, according to DBA.

☆ How athletes are cashing in on 'the Netflix effect' as sports documentaries boom at Apple TV+, Amazon, and more streamers
▼ + stars: | 2022-12-22 | by ( Elaine Low | Ashley Rodriguez | ) www.businessinsider.com time to read: +4 min

A boom in sports documentaries has offered athletes more ways to be on screen and build their brands. Players and their agents are looking for hits like Netflix Formula 1 doc series "Drive to Survive." Apple TV+, HBO, and Amazon are all competing for sports docs that bring viewers into athletes' lives. Being featured in a sports doc can dramatically raise an athlete's profile, giving them more fans and more branding power. Netflix's "Drive to Survive" was credited with doing wonders for F1 fandom, particularly stateside, where American interest has historically been scarce.

☆ Ben Affleck and Matt Damon just scored $100 million from RedBird Capital. Check out 15 more private equity players making big bets on Hollywood.
▼ + stars: | 2022-11-28 | by ( Elaine Low | Claire Atkinson | Madeline Berg | ) www.businessinsider.com time to read: +5 min

Private equity firms are investing heavily in film and TV companies, even amid a possible recession. Private equity accounted for 42% of deals over the last year vs. 24% in 2018, according to PwC. RedBird Capital just invested $100 million in Ben Affeck and Matt Damon's new production company, Artists Equity. And earlier that month, Swedish firm EQT invested in UTA, which makes the private equity player the largest outside shareholder of the talent agency. Insider's second annual list of the top private equity players in Hollywood highlights 16 firms, based on our reporting and conversations with investors and insiders.

☆ Seeking nominations for the leading talent managers and agents for influencers
▼ + stars: | 2022-11-22 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +2 min

Insider is updating its database of the leading managers and agents for social-media influencers. We want to hear from you on who to include in our updated database. Insider has a database of top managers and agents for influencers that we are in the process of updating. To that end, we are seeking nominations of new players in the industry, as well as updates to information on those who previously appeared in our database. The updated database of top firms will be determined by Insider based on a mix of our reporting and the nominations that we receive.

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